After a six year stint in marketing communications, Payal Shah Karwa ventured into the field of content and simultaneously pursued her mission of being actively involved in social causes through her writing. In 2009, she quit the rigour of a regular job and started out as an independent communications consultant for new media, under the brand name The Word Jockey Content Studio. As a writer, she has written for Femina, Outlook, DNA, Live It, Essel Group, Web18. She blogs about brand communications and loves cinema. This is her first book.